Mezzetta, a family-owned company with 85 years of history, is committed to producing high-quality products that showcase time-honored recipes and unforgettable flavors.
I developed a campaign to promote their Artisan Ingredients line, inspired by fresh, elevated ingredients and travels through Italy. This line of pasta sauces brings a modern Italian culinary experience into everyday homes. The campaign included printed materials and displays for grocery stores, a landing page, and a rollout of engaging social media content, including dynamic motion graphics. The goal was to emphasize the fresh, quality ingredients in each product and generate excitement for a new offering from this beloved family brand.
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